“How To Convert Website Traffic For Your Professional Service Business That Don't Supply Their Email Address.”
If your professional service business website is like most other websites, you probably receive a lot of unconverted traffic. These are visitors to your website or a special landing page that don't opt in to any of your offers.
Once upon a time, there was nothing we could do about these unknown visitors, but Facebook has changed all that.
By using technology, we can send messages to these visitors, inviting them to engage with us through a nurturing sequence online. We do this by setting up cookies that will track our visitors.
Below is a step by step layout of how to run this campaign. If you need help with implementing a marketing strategy like this, contact us here at support@acceleratedbusinessmarketing.com.au.
Build the landing pages for your funnel and Facebook ad to drive traffic to your opt in page.
To keep this simple, you will need at least one Facebook ad, an opt in page that the ad directs leads to, and a thank you page for those that opt in. That's the first part of the funnel that most people build.
For our re-targeting funnel, we will need different Facebook ads that can be simply directing back to your opt in page, or they can be asking for any questions the lead may have, or offering some other free content that doesn't require an opt in. You can be very creative here.
For the landing page in your marketing funnel, create a website custom audience in Facebook. The website custom audience setting is under the create audience tab. The audience setting for this group is for the people that visited your landing page, viewed your offer but the didn't opt in.
Send this unconverted audience your new offer or questions.
These ads will only show up in the news feeds of the leads that viewed your opt in page but didn't enter their details. They have shown an interest in your offer but for one reason or another didn't follow through. This is your opportunity to engage with them, offering them some other information that can be put in a sequence of steps they must follow. Here you can nurture them to build credibility, then direct them back to the original offer or show them a new offer that requires their contact details. This is also where you can go straight for the sale if you're game.
Create a lookalike audience.
When you have 1,000 or more customer or lead details, you can upload this into Facebook and ask them to create a lookalike audience. That is an audience with similar behavior patterns to the audience you uploaded. Once you have this, start running your first ads to this audience and begin the whole process again.
Facebook allows you to set the amount you want to spend so you don't over spend on an ad that's not working. Keep track of the numbers and make adjustments to see if you can improve those numbers. That's why we recommend having more than one ad running at the same time so you can test which one has the better ROI.
If you need help implementing a campaign like the one I have described, contact us here at support@acceleratedbusinessmarketing.com.au.
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